
SHANNON BARRACATO
Brooklyn, NY
EXECUTIVE SUMMARY
High-impact media operations and editorial leader with 15+ years of experience across broadcast operations, production management, and publishing. Proven expertise in building and stabilizing complex production environments, leading cross-functional teams, and developing scalable operational systems in high-pressure, live media settings.
CORE STRENGTHS
- Media Operations & Live Broadcast Execution
- Workflow & Systems Architecture (Greenfield → Scale)
- Cross-Functional Leadership (Production / Engineering / Ops)
- Escalation Design & Incident Management
- Vendor Management (Master Control / SaaS / Broadcast Partners)
- Executive Reporting & Operational Analytics
- Budgeting, Labor Forecasting & Cost Optimization
- Editorial Development & Content Acquisition
PROFESSIONAL EXPERIENCE
CONFIDENTIAL NEWS NETWORK — New York, NY (2020 – Present)
Technical Operations Manager | Dec 2025 – Present
- Stabilize operational workflows across Engineering, Production, Feeds, and MAM across three bureaus
- Oversee vendor performance (Comcast / Master Control), ensuring 99.9% on-air reliability and compliance standards
- Produce executive-level reporting synthesizing technical and production performance data for leadership decision-making
Unit Production Manager | 2020 – Dec 2025
- Built and scaled production operations from startup environment to enterprise broadcast system supporting 12+ daily shows and 80+ crew members
- Designed internal SOP framework and proprietary workflow systems supporting cross-department execution
- Managed labor forecasting, production budgets, and multi-studio scheduling across national bureaus
- Served as primary escalation point for live broadcast operational and technical issues
- Identified and resolved labor classification issues resulting in $100K+ annual cost savings
CAST & CREW ENTERTAINMENT SERVICES — New York, NY (2019 – 2020)
- Managed payroll operations, tax compliance, and issue resolution for high-volume, union-regulated productions
- Ensured 100% audit readiness across production payroll cycles
WTOC 11 (GRAY TELEVISION) — Savannah, GA (2018 – 2019)
News Operations Specialist
• Executed live broadcast control room operations and production scheduling for daily news programming
• Executed on-air delivery using newsroom systems and production tools (ENPS, Chyron, switcher operations)
Quality Control Analyst (ASQ CQT)
Medical Device Company – confidential | 2013 – 2016
- Led quality control and training efforts in a high-volume warehouse environment.
- Participated in audits and implemented process improvements to enhance operational efficiency.
Acquisitions Editor
Evil Jester Press | 2011 – 2015
- Managed content acquisition, editing, and marketing to increase audience engagement and sales.
Studio Technician
WZZM 13 | 2001 – 2002
- Operated teleprompters, studio cameras, and field equipment to support live broadcasts.
Accountant
Accountemps Limited | 2001
- Handled full accounting functions including payroll, vendor relations, and financial reporting for a non-profit.
Financial Analyst
CBS Corporation | 2000
- Prepared labor and financial reports and models, supported budgeting for national TV network.
Production Coordinator / Financial Analyst
Dick Clark Productions | 1999 – 2000
- Created budgets and cost reports for live TV productions managing multimillion-dollar expenses.
Development Intern
Scott Free | 1998
- Supported executive operations for Ridley Scott’s production company including script coverage and scheduling.
AUTHOR
Self-Employed | 1995 – Present
- Published four novels and edited two anthologies.
- Developed and wrote a branded podcast (NDA applies).
EDUCATION & CERTIFICATIONS
- MA, Media & Visual Arts, Emerson College
- BS, Business Administration / Accounting, Drexel University
- Google Project Management Certificate
- Lean Six Sigma Yellow Belt
- ASQ Certified Quality Technician (CQT)